This helped because Life faced stiff competition from the bestselling humor magazines The Judge and Puck, which were already established and successful. Mitchell took advantage of a revolutionary new printing process using zinc-coated plates, which improved the reproduction of his illustrations and artwork. Mitchell created the first Life nameplate with cupids as mascots he later drew its masthead of a knight leveling his lance at a fleeing devil. The founding publisher was John Ames Mitchell, a 37-year old illustrator, who used a $10,000 inheritance to launch the weekly magazine. Life was founded January 4, 1883, in a New York City artist’s studio at 1155 Broadway. Although no longer fulfilling such an influential role, Life impacted society in unforgettable ways, bringing events and personalities in the world home to all through its images and "photo essays," allowing people to come closer together and thus advancing humankind as one family.Ī cover of the earlier Life Magazine from 1911 Truman, Sir Winston Churchill, and General Douglas MacArthur all serialized their memoirs in its pages. In the years following World War II, Life was so popular that President Harry S. At one point it sold more than 13.5 million copies a week. It later took the form of a photojournalism magazine under Henry Luce, and then as a monthly magazine, before reaching its current weekly supplement format. The first incarnation of Life was as a humor magazine in the 1880s. Today, Life is distributed as a free supplement in major U.S. Since 1972, Life has ceased publication twice, only to be brought back to readers in different incarnations. Life is an American magazine that publishes interviews, essays, cartoons, and photographs.
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