![]() Hell, we might even spring for a box of Barilla next time we’re in the store. But if developing useful open source gadgets that can be built by the public is what a company wants to spend their advertising dollars on, you won’t catch us complaining. Like the prop making video Sony put out after the release of Ghostbusters: Afterlife, we recognize that on some level this is an advertisement for Barilla pasta. ![]() A few minutes later it will tell you when you can turn off the burner, after which it’s just a matter of waiting for the notification that your passively-cooked pasta is ready to get pulled out. Magnets in the 3D printed case let it stick to the lid of your pot, and when it detects the water is boiling, the gadget alerts your phone (at least for this version of the device, an Android or iOS application is required) that it’s time to put in the pasta. But the documentation is great, and we’ve got to give Barilla credit for going way outside of their comfort zone with this one. Granted it’s not a terribly complex piece of hardware, consisting of little more than an Arduino Nano 33 BLE, an NTC probe, and a handful of passive components wrapped up in a 3D-printed case. The trick is getting the timing right, so in a fairly surprising move, Barilla has released the design for an open source device that will help you master this energy-saving technique. But as pasta maker Barilla points out on their website, you can reduce your meal’s CO₂ emissions by up to 80% if you simply let the pasta sit in the hot water rather than actively boil it the whole time - a technique known as passive cooking. So really, this was the perfect time-waster for me.Cooking pasta is perhaps one of the easiest things you can do in the kitchen, second only to watching a pot of water boil. ![]() I feel like in the name of full transparency and friendship I should tell you that I don’t actually really like pasta - but I do like deep-diving into niche internetty things, and seeing companies learn from their mistakes. While it’s customers are still going to hold them accountable, it’s important that we recognize their efforts in trying to do better.” - stan, I unstan, I stan, I unstan, I stan.” - In conclusion It’s the growth for me.” - is an example of how a company can learn from its mistakes and work to do better. As long as they are truly being inclusive and it’s not performative. “I think it’s important to allow brands to be held accountable but also have the ability to grow and evolve from their mistakes. I don’t think I’ve ever scored that high on anything.īarilla also commissioned Milan-based illustrator/designer Olimpia Zagnoli, who had originally advocated to boycott Barilla in 2013, to do exactly what Guido Barilla said they’d never do - they released a limited run of their most popular product, Spaghetti No. 5, wrapped in a box illustrated with two women holding hands. Some cool things:įor the past five years, the company has earned the highest possible score on the Human Rights Campaign’s corporate equality index with 100/100. ![]() ![]() We can’t turn back time, and we can’t just wipe every company with a problematic past out of existence (ugh), so I think it’s important that we look at how companies like Barilla are putting in the work. I don’t know what more we expect of companies when it comes to making amends for massive fucking no-no’s like Barilla’s. I mean, this all sounds legit, but are they putting penne to paper and making tangible changes?įrom the outside (and I mean the real outside - I honestly don’t know shit about pasta, or running a giant family business), it really looks like it. Taking part in and promoting local meetings with gay and LGBT communities Supporting associations that promote LGBT rights and events against homophobia such as, for example, Spirit Day, the largest campaign against bullying and for the inclusion of LGBT youths promoted by the American GLAAD Setting up a Diversity & Inclusion Board composed of independent external experts “to improve the status of equality among staff, and to enhance in the corporate culture the respect for different sexual orientations, gender equality, rights of the disabled, and multicultural and intergenerational issues”Ĭollaborating with different foreign organisations that support the rights of gays and LGBT communities (Catalyst, Parks, ValoreD, Human Rights Campaign, GLAAD, The Tyler Clementi Foundation, The 30% Club) This effort to do better (in corporate jargon) involved: I read that directly after he said what he said, Guido Barilla apologized for offending “the sensitivities of some people,” which wasn’t received well because it’s just a massive non-apology (shocking, I know.)īut, since then, Barilla has spent about $5 million (USD) a year to do better. ![]()
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